When we were developing the scents, we struggled to decide on the names for these creations. Every one of us must have different opinions on the fragrances. Whether it’s about the scent, the occasion to wear that fragrance, the memories it evokes and so on. That's when we realized, we have to make room for interpretations that may occur during a person's experience with the fragrance. We want to break the norm and avoid heavy narrative on each fragrance so that you can observe and shape your own story around the scent. 

It leads us to the “what ifs”. What if we can experience the fragrance in an honest light? What if we are not dictated to smell the fragrance based on the perfume’s name and notes? What if people can define their own Normal Estate fragrance based on their imagination?