How we named our perfumes
When we were developing the scents, we struggled to decide on the names for these creations. Every one of us must have different opinions on the fragrances. Whether it’s about the scent, the occasion to wear that fragrance, the memories it evokes and so on. That's when we realized, we have to make room for interpretations that may occur during a person's experience with the fragrance. We want to break the norm and avoid heavy narrative on each fragrance so that you can observe and shape your own story around the scent.
It leads us to the “what ifs”. What if we can experience the fragrance in an honest light? What if we are not dictated to smell the fragrance based on the perfume’s name and notes? What if people can define their own Normal Estate fragrance based on their imagination?
With this thought process in mind, we decided to put our own meaning of the fragrances through numbers as a universal identification.
Wearing a fragrance is like wearing a piece of art on yourself. It's an opportunity to transform your mood, evoke a certain feeling or memory in you and free your mind from limitations
At Normal Estate, we believe there is no right or wrong in terms of how we interpret a scent. When you purchase our 50 ml fragrance, you will get an opportunity to put your own definition of the fragrance by writing down (or even drawing) your experience with our signature label. You have the freedom to choose, whether you give the fragrance its own meaning or let it be an open invitation to wherever it takes you to.
Don't be afraid to explore the fragrances. You'll find that the more you lose your expectations, the more you will learn and the more things you can appreciate.
